Social Networking and Drugs Work

PSI IDU programs, globally, are under-utilizing social networking methodologies to help influence the behaviors of our target groups.

Obviously, these technologies are most useful in environments where our staff, outreach workers, or program beneficiaries are using cell phones or internet. In most of our IDU countries, staff and outreach workers own cell phones. Those programs should consider how to use social networking technologies in their "Marketing Mix." One obvious option - use Twitter to get information out to outreach teams in an efficient manner.

For more information on social networking technologies being used in drugs work, please see the presentation below.

http://www.injectingadvice.com/index.php?option=com_content&view=article&id=134:socialpresent&catid=36:misc&Itemid=52

Rob