A new multimedia campaign has been launched to support the roll out of Methadone and buprenorphine to help drug users stop injection, reduce HIV risk, and stay on AIDS treatment.
These essential medicines are available to less than 10% of the people worldwide who need them most.
The campaign features "Methadone Man" and "Buprenorphine Babe" in an innovative cartoon-style action story.
The materials are interesting and highly creative. Be careful about using them in your country, as I suspect that the campaign style might not appeal to people who are still not fully supportative of Methadone and buprenorphine. Two campaign websites linked up, below.
Rob
http://www.methadoneman.org/
http://www.facebook.com/group.php?gid=62587415607
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